Evaluation

How effective is the combination of your main product and ancillary tasks?



The combination of the main product and the ancillary tasks are both really promotionally effective and compliment each other nicely.

• With the first draft of the double page review, we had a screenshot from the actual short film but when the image turned out too unfocused and unprofessional looking we had a mini photo shoot with Gemma in her costume. We then had a large graphic to use as a basis of the poster and review. It's simple but effective, the light isn't too harsh and you can guess the genre of the short film from how Gemma is dressed in a leotard and how her hair is pulled back into a bun. We used the poster of 'Black Swan' as our main inspiration.
• With the review, as a basis and reference point, we decided to use Empire magazine as a template as if we were writing for them. Empire magazine is a well established, well known magazine within the film industry which offers intelligent reviews and insight to newly released films. We followed the conventions of a normal magazine article and film review. We've followed the typical graphology of having a large image of the main character, including a crosshead and having quotes. In the review, we've also followed traditional guidelines of writing a review by comparing Jeté to other films in its genre, discussing the narrative and talking about cast and crew.
• The central theme of Jeté is dancing and Faye's determination to achieve her dream, I feel the review and poster show this, with the main image being a close up of Gemma with a small smile on her face, the audience can identify with her. With another theme of the Jeté being Faye’s love for dancing, we decided to use the colour red within the poster and review as the colour is a connotation of love. Not only does this catch the reader or audience’s attention but also makes them notice the five star rating which would encourage them to look up the short film.

Personally, I think the combination of the main product and the ancillary tasks work extremely well together. The three products are all linked together and promote Jeté excellently. A lot of hard work went into creating all three and it definitely shows.